VALAYA DIASUN
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New Delhi, June, 2005 'Plagiarism' is copying or paraphrasing material without indicating its source. To plagiarize is "to steal and pass off the ideas and words of another as one's own". Where there's creativity, there's plagiarism. The same goes for the fashion industry world over. It has never been more important to know how to protect ones business than in today's world of cut throat competition. The Indian fashion industry today is fast gaining prominence and ranks among the high growth sectors of the Indian economy. Thus, it has become even more important for Indian designers to address the issue of 'growing plagiarism' which if not addressed timely would cost the fashion fraternity not only money but a whole lot more. Though plagiarism has raised its ugly head time and again, there has never been a concerted effort from the industry players to counter it. However, in the fashion world, in addition to Plagiarism, there also exists another demon- counterfeiting. This, in simple words, means when someone not only steals and passes on the designs but the trademark of another as well, claiming it to be from the genuine source. Therefore,
for the first time in India, the House of Valaya, the leading and
one of the oldest fashion and design groups of the country is proud
to introduce : The brainchild of two brothers, JJ Valaya and TJ Singh, the Valaya Diasun is an original pattern, which will be a part of each and every product manufactured by the design house. Customers will now be able to differentiate an original Valaya creation from a knock-off by observing and ensuring the presence of the Diasun incorporated in the collections. This stamp of authentic innovation will give the House of Valaya, the right to take legal action against anyone who tries to plagiarize or counterfeit its designs. Further, customers will now be totally guaranteed that the Valaya they possess is indeed, an original. Registered under the ………………Copyright Act 1957, (that shields the work of designers in the country), the Valaya Diasun is the first such attempt by an Indian design house to protect his creations and trademarks from being blatantly misused. Sharing his thoughts on the launch, JJ Valaya -Creative Director, House of Valaya said, "It was very important for us to address the issue of counterfeits and plagiarism. It hurts to see one's originality being blatantly copied. We had to think of a foolproof way to safeguard our creativity and brand value. From the Fall-Winter season of 2005, the Valaya Diasun, a registered original pattern, which will be an essential part of all our products in various forms ( Linings, piping and tabs) will give our discerning clients a unsurpassable assurance and a direct means to identify a genuine Valaya. Any violation or misuse of this pattern, in any form, will be prosecutable by law" Expressing his views on the initiative, Mr. T J Singh- Business Director, House of Valaya said, "Though there are laws that protect designs, designers hardly ever get their works registered. We therefore had to device a unique methodology which would serve our dual purpose of protecting both our designs and branding. Today, through the Valaya Diasun, with the law safeguarding our interest, we can be rest assured that any person indulging in any activity which could be damaging to our brand would be aptly prosecuted." Expressing
his thoughts on the subject, India's leading intellectual property
legal expert and ……..…..to the house of Valaya, Mr.
Praveen Anand (please substantiate the designation) said,
"……………………………………………."
The House of Valaya is one of the premier fashion and design groups in India. The Valaya group designs, manufactures and retails fashion and lifestyle products, including apparel (Couture & Diffusion), accessories, home furnishings and signature tapestries under a host of brand names namely JJ Valaya, Valaya, Studio Valaya and Valaya Home. Founded by brothers, JJ Valaya and TJ Singh in 1992 in New Delhi, India with the launch of its couture label -JJ Valaya, the group has consistently grown over the years and is considered one of India's leading fashion houses. The House of Valaya was born in 1992 with a workforce of three persons working out of a 150 square feet room. Today the group employs more than 300 persons and works out of its 40,000 Sq. feet facility at IMT Manesar in Gurgaon, India.
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