JJ Valaya Launches His Spring Summer 2002 Collection

New Delhi, March 6 2002. JJ Valaya, India’s leading couturier and the first-ever Swarovski Brand Ambassador, held his Spring Summer 2002 show today at the Vatika First India Place, Sushant Lok.

In his signature style of elegant grandeur, JJ Valaya presented yet another collection of superbly designed and brilliantly styled garments, taking inspiration from the bounty of spring. The show began with a preview of the Studio Valaya collection, the Diffusion label from The House of Valaya, and was followed with the JJ Valaya Couture line.

The four collections beautifully translated the brilliance of Mother Nature in her kaleidoscopic splendor.

Speaking at the event, JJ Valaya remarked,” Spring offers any artiste an unparalleled platform for inspiration. My collections for the season imbibe the gentle and refreshing beauty that the season brings with it; and I have used different mediums to highlight the garments. While the silk collection showcases the radiance of colour through block printing and sequins, the chiffon collection offers a delicate respite through its pastel colour-tones and delicate resham work.”

“Glitter rules the roost this season and Swarovski Components offer a sophisticated medium to showcase this brilliant versatility through a collection showcasing specially designed transfer motifs from Swarovski, developed to highlight the traditional forms of Indian embroidery,” he added.

JJ Valaya is known the world over for his intricate embroidery and painstaking eye for detail. With showings across the world, Mr. Valaya has managed to reach out to the fashion conscious through his impeccable styling and the distinguished elegance of his garments, which brilliantly combine the opulence of the East with the understated elegance of the West.