For Fashion Designer J J Valaya, the designs for spring-summer collection this year depict the season in full bloom. Different varieties of flowers, placed interestingly on Indian and western garments abound in the creations of the designer. And Valaya is set to unveil this collection celebrating nature at the vatika First India Place, Sushant Lok Phase I, Gurgaon on march6.
“With the arrival of the spring, the surroundings will be laden with lovely flowers. I felt like experimenting with flowers. There are five collections and each has a different floral interpretation. For example, there is an antique Persian carpet flower motif or a motif inspired by a contemporary painting or the specie in a graphic form,” says the 34 year old designer.
This graduate from the National Institute of Fashion Technology has won awards by dozen. He was the first Indian student to win the Prix d’Incitation at Paris; the Elyxa Award at NIFT for the most innovative use of fabric and the first prize at the NIFT alumni competition. Apart from these, proudly (as he pulls out a photograph of Rohit Khosla) that he was “the first and only trainee of the brilliant fashion guru Rohit Khosla. After that he only employed assistants.”
Valaya has made a mark for himself in the trousseau market with his lavish use of zardozi and swarovski crystals (no wonder the Austrian company has appointed him as their only brand ambassador in the world). “Trousseau is the closest one can come to the couture in India. My collection is all about colour, glitter, glamour and optimism,” Sums up Valaya.